Self-initiated concept project. Submitted to Adobe MAX. Selected as an Honoree.
Forketta — Brand Identity & Packaging Design
A concept sub-brand built to solve a real brief: how do you make pasta relevant to Gen Z without losing the product’s warmth and heritage. We created the full brand from scratch — name, logo, illustration system, color palette, copy tone, and packaging across three pasta formats.
Adobe MAX 2025
Creativity
Award
Honoree
- Client
- Self-initiated concept
- Category
- Graphic Design
- Discipline
- Brand Identity · Packaging · Logo
- Recognition
- Adobe MAX Honoree
We started from one question: what would a joyful FMCG brand look like if nobody watered it down.
Deliverable scope
- Brand identity
- Logo system
- Packaging for three SKUs
- Illustration & character design
- Copy tone & brand voice
- Social media layout
The Challenge
Most food brands targeting young audiences either overcorrect into irony or stay too safe with pastel minimalism. We needed a visual language with real energy that still held together, playful enough for a kid to point at but sharp enough to sit on a grown-up’s shelf.
The Execution
We built the identity around bold hand-drawn illustration as the primary brand expression. Each pasta shape got its own character. The packaging system uses color blocks to differentiate SKUs while keeping the family consistent. The copy was written to sound like the brand talks back.
A character for every shape
Hand-drawn illustration carries the brand. Each pasta format becomes its own playful character that scales from packaging to social.
A palette that pops
A vibrant, high-energy palette — primaries to anchor the system, accents to keep every shelf and feed lively.
Packaging across three SKUs
Color blocks differentiate each SKU while a shared layout, logo lockup and illustration style keep the family unmistakably Forketta.
Built for real moments
Shot in context — the brand sitting where it belongs, between friends and a plate of pasta.
A voice that talks back
The tone carries into social — short, warm and a little cheeky. "Forkfuls of good vibes."
Recognition
Adobe MAX Honoree — selected from global submissions across student and professional categories.
View the Adobe MAX Creativity AwardsRelated Work
Got a brand to build?
Tell us what you're making — we’ll bring the color. Or reach us at hi@woblcreative.com .